2014's Dos Equis Masquerade Party integrated campaign was one of the first initiatives to use live-action narrative for the Oculus Rift.
The Art of the Heist remains one of Audi's most successful car launches. The campaign consisted of over a hundred pieces of content managed in real time.
In 2016, Huge won the opportunity to launch Canada Goose's first line of Spring wear. The campaign included OOH, in-store, film and social.
The first-ever global print campaign for NetJets purposely hid the faces of the models to encourage viewers to imagine themselves walking to their own jet.
This Cannes Lion Innovation winner used RFID chips embedded in Chicago marathon race bibs to serve up messages from family and friends on course side digital billboards.
Selling cars to millennials is hard AF. So, the team created a social media campaign touting the selling points of the new Fiat without being annoying AF.
By orchestrating a "Post-it note war" with our neighbors across the street, we got the industry talking about Havas.
We showed the world how to use Google Glass by documenting the interesting things early users were doing with Glass.
Sony asked the team to help launch Bob Dylan's new box set in a way that would connect with millennials on their terms. The result helped Sony exceed sales goals and take home numerous industry awards.
Google Creative Labs invited Co:Collective to participate in the launch of Google+. We helped with design, naming and ideas to launch the platform.
We leveraged IBM Watson to analyze the confidence levels of football fans via their social media feeds. Based on Watson's analysis of this data, we predicted the winner of Superbowl 50.
As a follow-up to our 2014 award-winning initiative for Liberty Mutual, we created a mobile experience for runners of the 2015 Chicago Marathon.
© Jason Musante 2018