Dos Equis
Masquerade Party
Integrated Campaign

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The Dos Equis campaign has had a long, and legendary run. It seemed only natural to finally give fans the ability to actually join the Most Interesting Man's world in an unexpected and interesting way.

The Live Experience

Consumers were able to try the Oculus Rift experience at events in bars across the country. In Las Vegas, the line was four hours long. It got weird.

Interactive Masquerade Experience

For those that couldn't enjoy the Oculus Rift experience, we created an online Masquerade with a twist. The Most Interesting Man was missing his little black book. Finding the book entered you into a chance to join him, live, at the real Masquerade party in New Orleans. Click the picture to try it for yourself.