Zelle
P2P Platform
Product Launch

Work / Bio / References / Contact



Zelle City with Daveed Diggs

We launched the integrated campaign with a :60 spot during the Grammy awards featuring Daveed Diggs. Daveed's spoken word style was a perfect embodiment of Zelle's product benefits.






"You Owe Me" Social Initiative





In tandem, we collaborated with Daveed Diggs to help create a series of social videos, and posts, that people could use to ask their friends, family and coworkers to repay money using Zelle.


"You Owe Me" Online Film


This film drove people to the experience.



"You Owe Me" Configurator

We also created a website you could configure a personalized video message for the person that owed you money.




"You Owe Me" Personalized Videos







These are a few samples of those videos.